{"title":"Bill Lewis","description":"\u003cp\u003eShop Bill Lewis fishing lures, including crankbaits, jerkbaits, and topwater baits. Choose the size and color for your next trip.\u003c\/p\u003e","products":[{"product_id":"bill-lewis-baby-bubbler-55-topwater-prop-bait","title":"Bill Lewis Baby Bubbler 55 Topwater Prop Bait","description":"\u003cp\u003eThe Bill Lewis Baby Bubbler 55 is a compact topwater prop bait with a rotating propeller tail that churns the surface during the retrieve. Fish it along an open bank or beside cover when you want a small surface presentation with visible disturbance.\u003c\/p\u003e\u003cp\u003eMustad Triple Grip treble hooks complete the lure. Use it from shore or a boat, and match your tackle to the lure’s casting weight. If fishing a BFS setup, check your rod’s lure rating before casting.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: Baby Bubbler 55.\u003c\/li\u003e\n\u003cli\u003eStyle: compact topwater prop bait.\u003c\/li\u003e\n\u003cli\u003eRotating propeller tail creates surface disturbance.\u003c\/li\u003e\n\u003cli\u003eMustad Triple Grip treble hooks.\u003c\/li\u003e\n\u003cli\u003ePack quantity: 1 lure.\u003c\/li\u003e\n\u003cli\u003eColors: Chrome Black Shad, Bone, Ghost Bluegill, and Matte Black.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eCheck that the tail rotates freely and the hooks are not fouled before casting. Make a short test retrieve, then choose a steady pace that keeps the propeller working on the surface.\u003c\/p\u003e\u003cp\u003eCast along banks, parallel to vegetation edges, or through open lanes beside cover. Start with a consistent retrieve, then try a brief pause followed by another controlled pull. Change speed between casts to see how the surface disturbance changes.\u003c\/p\u003e\u003cp\u003eKeep the exposed trebles out of dense grass and tight branches, and clear debris whenever it interrupts the propeller. When a fish strikes, keep reeling until you feel its weight before setting the hook rather than reacting only to the splash.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect the propeller, hook points, and hook connections after fish or hard contact. Remove debris without forcing the tail, let the lure dry before storage, and use hook covers or a separate compartment to contain the exposed trebles.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"Chrome Black Shad","offer_id":50997376909531,"sku":"BB55-1005","price":8.06,"currency_code":"USD","in_stock":true},{"title":"Bone","offer_id":50997376942299,"sku":"BB55-1011","price":8.06,"currency_code":"USD","in_stock":true},{"title":"Ghost Bluegill","offer_id":50997376975067,"sku":"BB55-1012","price":8.06,"currency_code":"USD","in_stock":true},{"title":"Matte Black","offer_id":50997377007835,"sku":"BB55-1013","price":8.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/bill-lewis-baby-bubbler-chrome-black-shad.png?v=1793412748"},{"product_id":"bill-lewis-scope-stik-jerkbait","title":"Bill Lewis Scope-Stik Jerkbait","description":"\u003cp\u003eThe Bill Lewis Scope-Stik jerkbait uses a flared diving lip to produce an exaggerated darting action. Flattened sides reflect light and are designed to improve visibility on forward-facing sonar, giving you a bait to work with sharp turns and flashes during a twitch-and-pause retrieve.\u003c\/p\u003e\u003cp\u003eA shifting casting weight helps with long casts, while Mustad UltraPoint Triple Grip treble hooks complete the lure. Choose the size, buoyancy, and depth model for the water you plan to fish; available combinations vary.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: Scope-Stik.\u003c\/li\u003e\n\u003cli\u003eLength options: 100 mm and 120 mm.\u003c\/li\u003e\n\u003cli\u003eFlared diving lip for exaggerated darting action.\u003c\/li\u003e\n\u003cli\u003eFlattened sides reflect light and are designed for forward-facing sonar visibility.\u003c\/li\u003e\n\u003cli\u003eShifting casting weight helps with casting distance.\u003c\/li\u003e\n\u003cli\u003eMustad UltraPoint Triple Grip treble hooks.\u003c\/li\u003e\n\u003cli\u003eFloating model: listed depth range of 0–3 ft.\u003c\/li\u003e\n\u003cli\u003eSuspending models: listed depth range of 4–6 ft, with a 7–10 ft option in 120 mm.\u003c\/li\u003e\n\u003cli\u003eSinking model: 120 mm, listed for 7+ ft.\u003c\/li\u003e\n\u003cli\u003ePack quantity: 1 lure.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColor Options\u003c\/h3\u003e\u003cp\u003eSneaky Shad, Cajun Pearl, Pro-Perch, Pro-Herring, Disco Shad, Baton Rouge, Ayu, Pro-Blue, Chrome Blue\/Orange Belly, Gold Blk\/Orange Belly, Table Rock Shad, Pro Green Gizzard Clear, Smallie Magic, Guacamole, Purple Nurple, Threadfin 2.0, Gold Black\/Orange Belly, and Pro Blue. Select an available size, model, and color combination.\u003c\/p\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eMake a short test retrieve to check the lure’s action and behavior at rest. Use a few turns of the reel to get it working, then try short rod-tip twitches followed by pauses. Leave enough slack between twitches for the bait to dart rather than pulling it continuously in a straight line.\u003c\/p\u003e\u003cp\u003eWith a floating model, use pauses to let the lure rise. With a suspending model, test how it holds in your water before settling on a pause length. With a sinking model, use a controlled countdown to explore deeper water while keeping track of the lure and bottom.\u003c\/p\u003e\u003cp\u003eAdjust cadence and pause length between casts. The listed depth ranges are a starting point; line, casting distance, retrieve, and conditions affect running depth. When using forward-facing sonar, track the bait and adjust your presentation without assuming it will appear equally clearly on every setup.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect the lip, hook points, and hook connections after fish or contact with hard structure. Clear fouled hooks before the next cast. Let the lure dry before storage and use hook covers or a separate compartment to contain the exposed trebles.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"100 mm \/ Floating • 0–3 ft \/ Sneaky Shad","offer_id":50997402763483,"sku":"SS100-FL3-687","price":11.83,"currency_code":"USD","in_stock":true},{"title":"100 mm \/ Floating • 0–3 ft \/ Cajun Pearl","offer_id":50997402796251,"sku":"SS100-FL3-773","price":11.83,"currency_code":"USD","in_stock":true},{"title":"100 mm \/ Floating • 0–3 ft \/ Pro-Perch","offer_id":50997402829019,"sku":"SS100-FL3-775","price":11.83,"currency_code":"USD","in_stock":true},{"title":"100 mm \/ Floating • 0–3 ft \/ Pro-Herring","offer_id":50997402861787,"sku":"SS100-FL3-776","price":11.83,"currency_code":"USD","in_stock":true},{"title":"100 mm \/ Floating • 0–3 ft \/ Disco Shad","offer_id":50997402894555,"sku":"SS100-FL3-777","price":11.83,"currency_code":"USD","in_stock":true},{"title":"100 mm \/ Floating • 0–3 ft \/ Baton 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Its distinctive lip helps the bait work through cover during the retrieve, with three model sizes for changing the forage profile you present.\u003c\/p\u003e\u003cp\u003eChoose the compact 1.0, step up to the 1.5, or use the larger 2.5 model. Each pack contains one lure, with craw, baitfish, and other color options available.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: ATV Squarebill Crankbait.\u003c\/li\u003e\n\u003cli\u003eATV 1.0: 2-inch model.\u003c\/li\u003e\n\u003cli\u003eATV 1.5: 2.25-inch model.\u003c\/li\u003e\n\u003cli\u003eATV 2.5: 2.75-inch model.\u003c\/li\u003e\n\u003cli\u003eDesigned for shallow presentations around wood, grass, and structure.\u003c\/li\u003e\n\u003cli\u003eDistinctive squarebill lip helps the bait work through cover.\u003c\/li\u003e\n\u003cli\u003ePack quantity: 1 lure.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColor Options\u003c\/h3\u003e\u003cp\u003eRed Glitter Craw, Chartreuse Shiner, School Bus, Ghost Minnow, Rootbeer Craw, Sneaky Shad, Bluegill, Fire Craw, Green Pumpkin Craw, Oyster, Green Gizzard, Smallie Magic, Purple Nurple, Threadfin 2.0, Tennessee Shad, and Guacamole. Availability varies by model.\u003c\/p\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eStart with a steady retrieve along a shallow bank, beside wood, or parallel to a grass edge. Make a short test cast to check that the lure tracks properly before working closer to cover.\u003c\/p\u003e\u003cp\u003eWhere practical, guide the bill into light contact with cover rather than pulling the hooks directly into it. Ease pressure when you feel resistance, and change your rod angle if needed. The lip can help around cover, but it does not make the lure snag-proof.\u003c\/p\u003e\u003cp\u003eTry brief changes of speed to interrupt a steady retrieve, then return to a controlled pace. Choose model size for the profile you want rather than treating the model number as a depth rating. Inspect the hooks and clear grass whenever the lure stops running normally.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eCheck the bill, hook points, and hook connections after fish or hard contact. Remove debris, let the lure dry before storage, and use hook covers or separate tackle compartments to contain exposed hooks.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"1.0 \/ Red Glitter Craw","offer_id":50997500739803,"sku":"ATV1-46RG","price":7.16,"currency_code":"USD","in_stock":true},{"title":"1.0 \/ Chartreuse Shiner","offer_id":50997500772571,"sku":"ATV1-52","price":7.16,"currency_code":"USD","in_stock":true},{"title":"1.0 \/ School Bus","offer_id":50997500805339,"sku":"ATV1-584","price":7.16,"currency_code":"USD","in_stock":true},{"title":"1.0 \/ Ghost Minnow","offer_id":50997500838107,"sku":"ATV1-594","price":7.16,"currency_code":"USD","in_stock":true},{"title":"1.0 \/ Rootbeer Craw","offer_id":50997500870875,"sku":"ATV1-683","price":7.16,"currency_code":"USD","in_stock":true},{"title":"1.0 \/ Sneaky Shad","offer_id":50997500903643,"sku":"ATV1-687","price":7.16,"currency_code":"USD","in_stock":true},{"title":"1.0 \/ 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Shad","offer_id":50997501395163,"sku":"ATV15-687","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Bluegill","offer_id":50997501427931,"sku":"ATV15-697","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Fire Craw","offer_id":50997501460699,"sku":"ATV15-770","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Green Pumpkin Craw","offer_id":50997501493467,"sku":"ATV15-771","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Oyster","offer_id":50997501526235,"sku":"ATV15-772","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Green Gizzard","offer_id":50997501559003,"sku":"ATV15-790","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Smallie Magic","offer_id":50997501591771,"sku":"ATV15-800","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Guacamole","offer_id":50997501624539,"sku":"ATV15-801","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Purple Nurple","offer_id":50997501657307,"sku":"ATV15-802","price":8.06,"currency_code":"USD","in_stock":true},{"title":"1.5 \/ Threadfin 2.0","offer_id":50997501690075,"sku":"ATV15-808","price":8.06,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Tennessee Shad","offer_id":50997501722843,"sku":"ATV25-39","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Red Glitter Craw","offer_id":50997501755611,"sku":"ATV25-46RG","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Chartreuse Shiner","offer_id":50997501788379,"sku":"ATV25-52","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ School Bus","offer_id":50997501821147,"sku":"ATV25-584","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Ghost Minnow","offer_id":50997501853915,"sku":"ATV25-594","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Rootbeer Craw","offer_id":50997501886683,"sku":"ATV25-683","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Sneaky Shad","offer_id":50997501919451,"sku":"ATV25-687","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Bluegill","offer_id":50997501952219,"sku":"ATV25-697","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Fire Craw","offer_id":50997501984987,"sku":"ATV25-770","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Green Pumpkin Craw","offer_id":50997502017755,"sku":"ATV25-771","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Oyster","offer_id":50997502050523,"sku":"ATV25-772","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Green Gizzard","offer_id":50997502083291,"sku":"ATV25-790","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Smallie Magic","offer_id":50997502116059,"sku":"ATV25-800","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Guacamole","offer_id":50997502148827,"sku":"ATV25-801","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Purple Nurple","offer_id":50997502181595,"sku":"ATV25-802","price":8.96,"currency_code":"USD","in_stock":true},{"title":"2.5 \/ Threadfin 2.0","offer_id":50997502214363,"sku":"ATV25-808","price":8.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/bill-lewis-atv-red-glitter-craw.png?v=1793415232"},{"product_id":"bill-lewis-gnat-tiny-crankbait-1-5-inch-1-8-oz","title":"Bill Lewis Gnat Micro Crankbait 1.5-Inch 1\/8 oz","description":"\u003cp\u003eThe Bill Lewis Gnat Micro Crankbait brings a small forage profile to shallow freshwater fishing. At 1.5 inches and 1\/8 oz, it gives you a compact hard bait for downsizing your presentation without switching to soft plastics.\u003c\/p\u003e\u003cp\u003eAn internal weight-transfer system helps with casting this small lure. Designed to run up to 3 feet deep, the Gnat is an option for working shallow banks and open lanes beside cover. Actual running depth varies with line, casting distance, retrieve, and conditions.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: Gnat.\u003c\/li\u003e\n\u003cli\u003eStyle: micro crankbait.\u003c\/li\u003e\n\u003cli\u003eLength: 1.5 inches.\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/8 oz.\u003c\/li\u003e\n\u003cli\u003eDesigned running depth: up to 3 feet.\u003c\/li\u003e\n\u003cli\u003eInternal weight-transfer system.\u003c\/li\u003e\n\u003cli\u003ePack quantity: 1 lure.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColor Options\u003c\/h3\u003e\u003cp\u003eRed Glitter Craw, Chartreuse Shiner, Ghost Minnow, Sneaky Shad, Bluegill, Fire Craw, Oyster, Green Gizzard, Smallie Magic, Pink Pearlescent, Red Caterpillar, and Threadfin 2.0.\u003c\/p\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003ePair the Gnat with tackle rated to cast a 1\/8 oz lure. A suitably rated light spinning or BFS setup can help you cast the small profile with control; check your rod and reel specifications before choosing a setup.\u003c\/p\u003e\u003cp\u003eStart with a steady retrieve along a shallow bank or beside a grass edge. Make a short test cast first to check that the lure tracks properly, then adjust speed to keep it working in the available water depth.\u003c\/p\u003e\u003cp\u003eMix in brief pauses or changes of pace when a straight retrieve gets little attention. Keep casts clear of dense cover and inspect the lure for grass or fouled hooks if its action changes. Use the smaller profile when you want to match small forage or offer a less bulky presentation.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect the diving lip, hook points, and hook connections after fish or contact with hard structure. Clear debris, let the lure dry before storage, and keep exposed hooks contained with hook covers or a separate tackle compartment.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"Red Glitter Craw","offer_id":50997502247131,"sku":"GN18-46RG","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shiner","offer_id":50997502279899,"sku":"GN18-52","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Ghost Minnow","offer_id":50997502312667,"sku":"GN18-594","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Sneaky Shad","offer_id":50997502345435,"sku":"GN18-687","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":50997502378203,"sku":"GN18-697","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Fire Craw","offer_id":50997502410971,"sku":"GN18-770","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Oyster","offer_id":50997502443739,"sku":"GN18-772","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Green Gizzard","offer_id":50997502476507,"sku":"GN18-790","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Smallie Magic","offer_id":50997502509275,"sku":"GN18-800","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Pink Pearlescent","offer_id":50997502542043,"sku":"GN18-803","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Red Caterpillar","offer_id":50997502574811,"sku":"GN18-804","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Threadfin 2.0","offer_id":50997502607579,"sku":"GN18-808","price":5.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/bill-lewis-gnat-red-glitter-craw.png?v=1793415339"},{"product_id":"bill-lewis-dr-24-deep-diving-crankbait","title":"Bill Lewis DR-24 Deep Diving Crankbait","description":"\u003cp\u003eThe Bill Lewis DR-24 Deep Diving Crankbait uses Ledge Technology side planes to extend the effect of its diving bill. Its compact-bodied design is intended to reach 24 feet and beyond for bass presentations around offshore structure and ledges.\u003c\/p\u003e\u003cp\u003eAn internal weight-transfer system supports long casts, and Mustad Triple Grip treble hooks complete the lure. Actual running depth depends on line, casting distance, retrieve, and conditions, so use the depth claim as a starting point rather than a guarantee.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: DR-24.\u003c\/li\u003e\n\u003cli\u003eStyle: deep diving crankbait.\u003c\/li\u003e\n\u003cli\u003eDesigned to reach 24 feet and beyond under suitable conditions.\u003c\/li\u003e\n\u003cli\u003eLedge Technology side planes extend the effect of the diving bill.\u003c\/li\u003e\n\u003cli\u003eCompact body.\u003c\/li\u003e\n\u003cli\u003eInternal weight-transfer system for casting.\u003c\/li\u003e\n\u003cli\u003eMustad Triple Grip treble hooks.\u003c\/li\u003e\n\u003cli\u003ePack quantity: 1 lure.\u003c\/li\u003e\n\u003cli\u003eColors: Chartreuse Purple, Chartreuse Blue, Citrus Shad, Green Gizzard, and Threadfin 2.0.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eUse tackle suited to the lure and the resistance of a deep-diving retrieve. Make a short test cast to check that the bait tracks properly, then use longer casts where space allows to give it room to work down.\u003c\/p\u003e\u003cp\u003eChoose a path across a ledge or beside offshore structure and begin with a steady retrieve. Where depth permits, let the bill make light bottom contact without forcing the lure into snags. Ease pressure or change your rod angle when resistance builds.\u003c\/p\u003e\u003cp\u003eTry brief speed changes to interrupt a consistent retrieve. If the bait does not reach the zone you want, adjust your position, casting angle, or setup rather than assuming every cast will achieve its stated depth. Check for fouled hooks or debris whenever the lure’s action changes.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect the diving bill, side planes, hook points, and hook connections after fish or contact with hard structure. Remove debris, let the lure dry before storage, and use hook covers or a separate compartment to contain exposed trebles.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"Chartreuse Purple","offer_id":50997502640347,"sku":"DR24-1001","price":10.75,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Blue","offer_id":50997502673115,"sku":"DR24-600","price":10.75,"currency_code":"USD","in_stock":true},{"title":"Citrus Shad","offer_id":50997502705883,"sku":"DR24-696","price":10.75,"currency_code":"USD","in_stock":true},{"title":"Green Gizzard","offer_id":50997502738651,"sku":"DR24-790","price":10.75,"currency_code":"USD","in_stock":true},{"title":"Threadfin 2.0","offer_id":50997502771419,"sku":"DR24-808","price":10.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/bill-lewis-dr-24-chartreuse-purple.png?v=1793415314"},{"product_id":"bill-lewis-precise-walleye-crank-trolling-crankbait","title":"Bill Lewis Precise Walleye Crank Trolling Crankbait","description":"\u003cp\u003eThe Bill Lewis Precise Walleye Crank is a minnow-style trolling crankbait developed with precision-trolling specialists Mark and Jake Romanack. Designed to reach deeper fish with shorter leads, the PWC gives you a depth-focused presentation for planning a walleye trolling pass.\u003c\/p\u003e\u003cp\u003eThis 4.75-inch lure weighs 5\/8 oz and carries two large Mustad Triple Grip treble hooks. Each pack contains one crankbait.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: Precise Walleye Crank, also called PWC.\u003c\/li\u003e\n\u003cli\u003eDeveloped with Mark and Jake Romanack.\u003c\/li\u003e\n\u003cli\u003eLength: 4.75 inches.\u003c\/li\u003e\n\u003cli\u003eWeight: 5\/8 oz.\u003c\/li\u003e\n\u003cli\u003eMinnow-style profile designed for precision walleye trolling.\u003c\/li\u003e\n\u003cli\u003eTwo large Mustad Triple Grip treble hooks.\u003c\/li\u003e\n\u003cli\u003ePack quantity: 1 lure.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDepth Reference\u003c\/h3\u003e\u003cp\u003eManufacturer testing with 10 lb monofilament reaches approximately 25 feet with 100 feet of line out, or 33 feet with 200 feet of line out. Use these figures as reference points rather than guaranteed running depths; line characteristics, speed, and conditions affect the presentation.\u003c\/p\u003e\u003ch3\u003eColor Options\u003c\/h3\u003e\u003cp\u003eChrome Blank, Gold Black Back, Z-Chrome, Tennessee Shad, Gold Tennessee Shad, Sexy Chrome, Clown Nova, Green Tiger, BNB Craw, Huff N Puff, Sunspot, Miller’s Thriller, Frozen, BH Wonderbread, and Firetiger.\u003c\/p\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eCheck that the lure tracks properly beside the boat before letting out a longer lead. Release line under control, keep track of the amount deployed, and start with a repeatable trolling speed so you can compare passes.\u003c\/p\u003e\u003cp\u003eUse the depth references to plan a presentation near the fish without driving the lure constantly into bottom or structure. Make one adjustment at a time to lead length, speed, or route, and record the settings that produce the position you want.\u003c\/p\u003e\u003cp\u003eWatch the rod tip for changes that can indicate debris or fouled hooks. Retrieve and check the lure when its action changes, and keep adequate spacing between lines to reduce tangles during turns.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect the diving lip, hook points, and hook connections after fish or contact with hard structure. Remove debris, let the lure dry before storage, and use hook covers or separate tackle compartments to contain the exposed trebles.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"Chrome Blank","offer_id":50997502804187,"sku":"PWC-25PL","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Gold Black Back","offer_id":50997502836955,"sku":"PWC-26","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Z-Chrome","offer_id":50997502869723,"sku":"PWC-383","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":50997502902491,"sku":"PWC-39","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Gold Tennessee Shad","offer_id":50997502935259,"sku":"PWC-39G","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Sexy Chrome","offer_id":50997502968027,"sku":"PWC-520C","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Clown Nova","offer_id":50997503000795,"sku":"PWC-570","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Green Tiger","offer_id":50997503033563,"sku":"PWC-576","price":12.61,"currency_code":"USD","in_stock":true},{"title":"BNB Craw","offer_id":50997503066331,"sku":"PWC-759","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Huff N Puff","offer_id":50997503099099,"sku":"PWC-779","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Sunspot","offer_id":50997503131867,"sku":"PWC-780","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Miller's Thriller","offer_id":50997503164635,"sku":"PWC-783","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Frozen","offer_id":50997503197403,"sku":"PWC-785","price":12.61,"currency_code":"USD","in_stock":true},{"title":"BH Wonderbread","offer_id":50997503230171,"sku":"PWC-786","price":12.61,"currency_code":"USD","in_stock":true},{"title":"Firetiger","offer_id":50997503262939,"sku":"PWC-789","price":12.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/bill-lewis-precise-walleye-crank-chrome-blank.png?v=1793415399"},{"product_id":"bill-lewis-mr-6-mid-range-crankbait","title":"Bill Lewis MR-6 Mid-Range Crankbait","description":"\u003cp\u003eThe Bill Lewis MR-6 Mid-Range Crankbait pairs a compact, flat-sided body with a tight wobble and strong vibration. Designed for the six-foot zone, it gives you a focused presentation for working banks, breaks, and cover edges without stepping up to a deep-diving crankbait.\u003c\/p\u003e\u003cp\u003eThis floating, 1\/2 oz crankbait has an internal weight-transfer system to help with casting distance. Use its six-foot depth target as a reference rather than a fixed result; line, casting distance, retrieve, and conditions affect how deep it runs.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: MR-6.\u003c\/li\u003e\n\u003cli\u003eStyle: mid-range crankbait.\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/2 oz.\u003c\/li\u003e\n\u003cli\u003eBuoyancy: floating.\u003c\/li\u003e\n\u003cli\u003eDesigned to target the six-foot zone.\u003c\/li\u003e\n\u003cli\u003eCompact, flat-sided body.\u003c\/li\u003e\n\u003cli\u003eTight wobble and strong vibration.\u003c\/li\u003e\n\u003cli\u003eInternal weight-transfer system helps with longer casts.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColor Options\u003c\/h3\u003e\u003cp\u003eSmallie Magic, Threadfin 2.0, School Bus, Rayburn Red Craw, Blue Chartreuse, Ghost Craw, Bluegill, Threadfin Shad, Chartreuse Blaze, Fire Craw, Oyster, and Silverdo Sparkle.\u003c\/p\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eStart with a steady retrieve along a bank, across a break, or beside a cover edge. Give the lure room to work down, and choose a casting angle that keeps it in the depth zone you want for more of the retrieve.\u003c\/p\u003e\u003cp\u003eTry a brief pause between stretches of steady cranking to let the floating bait begin to rise. Resume with a controlled retrieve, or vary your speed to change the rhythm of its tight wobble.\u003c\/p\u003e\u003cp\u003eWhere depth permits, allow light bill contact with bottom or isolated cover rather than forcing the lure through resistance. Ease pressure if it hangs up, and check for debris or fouled hooks whenever its action changes.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect the diving bill, hook points, and hook connections after fish or hard contact. Remove debris, let the lure dry before storage, and contain exposed hooks with hook covers or a separate tackle compartment.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"Smallie Magic","offer_id":50997620441307,"sku":"6MR-800","price":8.2,"currency_code":"USD","in_stock":true},{"title":"Threadfin 2.0","offer_id":50997620474075,"sku":"6MR-808","price":8.2,"currency_code":"USD","in_stock":true},{"title":"School Bus","offer_id":50997620506843,"sku":"6MR584","price":7.73,"currency_code":"USD","in_stock":true},{"title":"Rayburn Red Craw","offer_id":50997620539611,"sku":"6MR587","price":8.2,"currency_code":"USD","in_stock":true},{"title":"Blue Chartreuse","offer_id":50997620572379,"sku":"6MR600","price":8.2,"currency_code":"USD","in_stock":true},{"title":"Ghost Craw","offer_id":50997620605147,"sku":"6MR694","price":7.73,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":50997620637915,"sku":"6MR697","price":8.2,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":50997620670683,"sku":"6MR698","price":8.2,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Blaze","offer_id":50997620703451,"sku":"6MR699","price":7.73,"currency_code":"USD","in_stock":true},{"title":"Fire Craw","offer_id":50997620736219,"sku":"6MR770","price":8.2,"currency_code":"USD","in_stock":true},{"title":"Oyster","offer_id":50997620768987,"sku":"6MR772","price":8.2,"currency_code":"USD","in_stock":true},{"title":"Silverdo Sparkle","offer_id":50997620801755,"sku":"6MR836","price":8.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/mr6-bluegill.jpg?v=1793418119"},{"product_id":"bill-lewis-mr-12-mid-range-crankbait","title":"Bill Lewis MR-12 Mid-Range Crankbait","description":"\u003cp\u003eThe Bill Lewis MR-12 Mid-Range Crankbait combines a tight wiggle with a low-pitch knock for bass presentations around deeper cover. Its 2.5-inch body weighs 3\/4 oz and is designed to reach approximately 12 feet.\u003c\/p\u003e\u003cp\u003ePause the retrieve and its buoyancy lets it slowly rise, giving you another way to change the presentation without immediately reeling the lure back. Running depth varies with line, casting distance, retrieve, and conditions, so treat the 12-foot figure as a reference rather than a guaranteed depth.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: MR-12.\u003c\/li\u003e\n\u003cli\u003eStyle: mid-range crankbait.\u003c\/li\u003e\n\u003cli\u003eLength: 2.5 inches.\u003c\/li\u003e\n\u003cli\u003eWeight: 3\/4 oz.\u003c\/li\u003e\n\u003cli\u003eDesigned diving depth: approximately 12 feet.\u003c\/li\u003e\n\u003cli\u003eTight wiggle and low-pitch knock.\u003c\/li\u003e\n\u003cli\u003eSlowly rises when paused.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColor Options\u003c\/h3\u003e\u003cp\u003eHD Yellow Perch, School Bus, Rayburn Red Craw, Strawberry Craw, Bluegill, Chartreuse Blaze, and Oyster.\u003c\/p\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eUse tackle rated for a 3\/4 oz lure and suited to the pull of a diving crankbait. Begin with a short test cast to check that it tracks properly, then make longer casts across breaks or alongside deeper cover to give it room to work down.\u003c\/p\u003e\u003cp\u003eStart with a steady retrieve, then add brief pauses to let the bait slowly rise. Compare that stop-and-go approach with uninterrupted cranking, changing one part of the retrieve at a time so you can repeat what works.\u003c\/p\u003e\u003cp\u003eWhere depth permits, allow light bill contact with bottom or isolated cover without forcing the lure through resistance. Ease pressure when it hangs up, and check for debris or fouled hooks whenever its action changes.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect the diving bill, hook points, and hook connections after fish or contact with hard structure. Remove debris, let the lure dry before storage, and contain exposed hooks with hook covers or a separate tackle compartment.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"HD Yellow Perch","offer_id":50997621096667,"sku":"12MR431","price":8.68,"currency_code":"USD","in_stock":true},{"title":"School Bus","offer_id":50997621129435,"sku":"12MR584","price":8.68,"currency_code":"USD","in_stock":true},{"title":"Rayburn Red Craw","offer_id":50997621162203,"sku":"12MR587","price":8.68,"currency_code":"USD","in_stock":true},{"title":"Strawberry Craw","offer_id":50997621194971,"sku":"12MR692","price":8.68,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":50997621227739,"sku":"12MR697","price":8.68,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Blaze","offer_id":50997621260507,"sku":"12MR699","price":8.68,"currency_code":"USD","in_stock":true},{"title":"Oyster","offer_id":50997621293275,"sku":"12MR772","price":8.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/mr12-hd-yellow-perch.jpg?v=1793417898"},{"product_id":"bill-lewis-stutterstep-5-topwater","title":"Bill Lewis StutterStep 5.0 Topwater Bait","description":"\u003cp\u003eThe Bill Lewis StutterStep 5.0 Topwater Bait gives you three ways to work the surface with one lure. Sharp twitches let it walk in place beside cover, a steady retrieve creates a wobbling wake, and rhythmic twitches produce a side-to-side tail kick.\u003c\/p\u003e\u003cp\u003eAt 5 inches and 1 oz, this topwater lets you change the action during a cast instead of immediately switching baits. Work a small area beside cover, then change to a waking retrieve as the lure moves into open water.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Bill Lewis.\u003c\/li\u003e\n\u003cli\u003eModel: StutterStep 5.0.\u003c\/li\u003e\n\u003cli\u003eStyle: topwater bait.\u003c\/li\u003e\n\u003cli\u003eLength: 5 inches.\u003c\/li\u003e\n\u003cli\u003eWeight: 1 oz.\u003c\/li\u003e\n\u003cli\u003eSharp twitches create a walking-in-place presentation.\u003c\/li\u003e\n\u003cli\u003eSteady reeling produces a wobbling wake.\u003c\/li\u003e\n\u003cli\u003eRhythmic twitches create a side-to-side tail kick.\u003c\/li\u003e\n\u003cli\u003eColors: Gold Black Orange Belly and Black Shad.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cp\u003eUse tackle rated for a 1 oz lure, and begin with a short cast where you can watch the action. Adjust the strength of your rod twitches and the amount of slack until you can repeat the movement you want.\u003c\/p\u003e\u003cp\u003eBeside an isolated piece of cover, use sharp twitches with limited forward movement to keep the bait working in the area. Leave enough clearance for the lure and its exposed hooks rather than trying to pull it through dense cover.\u003c\/p\u003e\u003cp\u003eFor a wobbling wake, switch to steady reeling and adjust speed while watching the surface action. For the tail-kicking presentation, use a consistent twitching rhythm. Try short pauses between sequences, and repeat the cadence that draws attention.\u003c\/p\u003e\u003ch3\u003eCare and Storage\u003c\/h3\u003e\u003cp\u003eInspect hook points, hook connections, and the line tie after fish or hard contact. Remove debris, let the lure dry before storage, and contain exposed hooks with hook covers or a separate tackle compartment.\u003c\/p\u003e","brand":"SFVU","offers":[{"title":"Gold Black Orange Belly","offer_id":50997636563163,"sku":"STP281","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Black Shad","offer_id":50997636595931,"sku":"STP625","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5320\/7003\/files\/bill-lewis-stutterstep-stp281-charcoal.png?v=1793417544"}],"url":"https:\/\/www.reelfishcartel.com\/collections\/bill-lewis.oembed","provider":"ReelFishCartel","version":"1.0","type":"link"}